The Focus on the Future of Direct Marketing is Now!

Register today to attend one action-packed day and learn how your marketing efforts can reach your audience effectively.

The focus on the future is now and impact-driven, direct response, e-marketing and database marketing practices are today's most potent disciplines.

InterAction 2009 and The Taylor Institute for Direct Marketing welcomes Xerox Corporation as the lead presenter of innovative direct marketing strategies and programs to be held at the University of Akron.

Morning Conference Presentations -

• How We Got You Here / Integrated Direct Marketing Campaign - The DCI/Exact Target & Xerox Team
• Giving Life to Brands - Julie Anixter, CMO Brandimage - Restripes & Laga
• A Look Inside Relevant Direct Marketing Programs - Shelley Sweeney, VP/GM Direct Marketing Xerox
• How Direct Marketing Must Evolve - Jeanette Maw McMurty, Author Big Business Marketing for Small Business Budgets
• Bringing It All Together - Trekk Cross-Media, Rockford, IL

Afternoon Workshop Tracks -

• Analytics - Panel discussion lead by Exact Target and C.TRAC
• Creative - Panel discussion lead by Xerox & XMPie
• Hot Topics - Panel discussion lead by Darlene Geller-Stoff, Direct Communications Specialist